Brands can't be progressive because they aren't people with feelings and views.

Brands are the calculated product of marketing firms using statistical data to draw the correct emotions out of you for purchasing the right products.

There is no risk that isn't calculated for a profit outcome.

They can't be "brave".

They are the uncanny robotic faces corporation-machines making a crude imitation of humanity.

It is ascribing feelings to machines.

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@thufie That's assuming that they behave rationally to achieve their goal

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